The short answer: Instant Response

The long answer: When an Internet consumer is clicking around various real estate websites, looking for help, loyalty to a particular agent is usually not a factor. They may submit requests on several properties and to multiple agents and different companies. That hot new lead just sits in your email until you go online and check you mail again.

If you're like most busy agents, you are not staring at your computer all day waiting for the next "You've Got Mail". You are out of the office doing a listing presentation, or showing properties, or maybe doing the mom or dad thing at your kid's soccer game. It could be hours before you even learn a new lead had come in. What was the prospect doing during those hours? Probably looking at other properties and emailing other agents!

Studies by the National Association of REALTORS® suggest that about 8 out of 10 times, it is the first agent to respond who wins the business.

Listen To An Example Of Lead Talk